Gumbo Music Architect, Singer-Songwriter-Producer, KEITHIAN Releases His Second Single, "NEVER BE THE SAME" In Anticipation of His New Album, "HUMAN | SINNER" (Available on October 24th)

 

“Never Be The Same” is the silent killer of Keithian’s HUMAN | SINNER LP—a slow-burning, emotionally complex track that captures the moment when love becomes too heavy to carry, even if the feelings haven’t faded. Set against minimal, atmospheric production, Keithian leans into restraint, vulnerability, and the bittersweet ache of knowing when to let go.

This is not a breakup anthem. It’s the prelude to one—the late-night conversation, the heavy silence, the deep breaths before a decision is made. With vocals that feel both intimate and raw, Keithian confesses the inner battle between heart and clarity, presence and preservation.

“‘Never Be The Same’ is the moment when you realize love and effort alone isn’t enough anymore, and it’s all beginning to feel like a game,” Keithian explains. “You keep showing up for someone, hoping they’ll meet you there, but they never do. And the hardest part isn’t walking away—it’s accepting that you have to. It’s like the whisper before the goodbye.”

As the 2nd single from his HUMAN | SINNER LP, “Never Be The Same” continues the album’s emotional narrative—tracing the tension between connection and self-worth. It’s one of Keithian’s most introspective tracks, reflecting the inner toll love can take when it’s one-sided, unspoken, or simply out of sync.

The HUMAN | SINNER LP is an intimate invitation into Keithian’s world. The album unpacks the grief of losing his brother, the push-and-pull between love and self-protection in past relationships, and the battles with desire and self-doubt. Through it all, Keithian delivers the raw, cinematic storytelling that defines his artistry. His self-described “Gumbo Music” blends R&B, Pop, Jazz, Soul, Hip-Hop, and his Southern roots into a sound that feels both timeless and entirely his own.

“Ultimately, I want my music to be known for good vibes, humility, inspiration, and truth,” he said. “My soul is a gumbo of music, just like the world we live in. And since I make music for the people, and there’s people of all kinds of tastes & stories, I’ll let them choose what message they receive from me.”

On October 24th, Keithian, will be releasing his forthcoming anticipated LP, "Human | Sinner", the ten-song LP will be released under his new label partnership with the SRG-ILS Group/Virgin Music/Universal Music Group. (AUDIO LINK) "NEVER BE THE SAME" by KEITHIAN ABOUT KEITHIAN: Born into the vibrant culture of New Orleans and raised in Longview, Texas, Keithian built his foundation in jazz before carving out his own lane as a genre-blending artist. His early path included performing in a children’s gospel group, a jazz quartet, and a boy band before stepping out as a solo act. Beyond the stage, Keithian honed his craft as a writer and producer for artists, brands, and film/TV projects, while also serving as a music director on tour. In 2019, he officially launched his solo career with the emotionally charged To My Pain EP, followed by 2022’s Green Clouds EP featuring the breakout single “Chance?”—a record that climbed the R&B radio charts. Most recently, Keithian released his Missing Out EP after joining R&B star Vedo on the sold-out Mood Swings North American tour. With his smooth vocals, vulnerable storytelling, and a sound he calls “Gumbo Music”—a fusion of R&B, pop, jazz, hip-hop, and soul—Keithian is building a timeless catalog that reflects both his roots and his fearless creativity. Later this October, KEITHIAN releases his new LP, "HUMAN | SINNER" led by the singles, "Walk With Me". followed by "Fight Back" and "Never Be The Same". The anticipated LP will be released via Keithian's new label partnership with the SRG-ILS Group/Virgin Music label imprint. CONNECT WITH KEITHIAN: INSTAGRAM | META | TIK-TOK | YOUTUBE