SRG-ILS GROUP Proudly Announces The Signing of Singer-Songwriter-Producer and Media Personality, ELIJAH CONNOR To It's Record Label Roster

 

Singer-Songwriter-Producer and Media Personality, Elijah Connor inks label deal with the SRG-ILS Group (Virgin Music/Universal Music Group)

(New York, NY) - April 1, 2025, - The SRG-ILS Group proudly welcomes singer-songwriter-producer and media personality, Elijah Connor to its roster of great talent. Elijah Connor is an electrifying force in modern R&B, captivating audiences with his smooth vocals, undeniable presence, and star power that simply cannot be ignored. With millions of fans worldwide eagerly awaiting new music, his viral fame has launched him into the spotlight as one of the most exciting rising stars in the genre. Elijah Connor is proving he’s more than just a viral moment—he’s a name to remember.

"The entire team at SRG/ILS is excited to be working with Elijah and the Purple Rain Entertainment team. Elijah is a uniquely gifted multi faceted performer who is about to break through in a major way. We look forward to introducing him to the world via our partnership with The Virgin Music Group (UMG)."

"It has been a life-long goal of mine to share my gifts with the world, and partnering with SRG through my imprint, Purple Rain Entertainment, is an incredible honor. Claude Villani is not only a visionary leader but also a musician, which makes his passion for artistry unmatched. His leadership, dedication, and unwavering commitment to preserving the essence of Music while elevating it to new heights has solidified SRG as the powerhouse label it is today. This partnership is more than just a milestone—it marks the beginning of something extraordinary. I look forward to continuing the musical legacy and sharing this next chapter with the world," shares Elijah Connor.

Elijah will be releasing his debut EP, "The Book of Eli" on Friday, July 18th, 2025, via the SRG-ILS Group/Purple Rain Entertainment label imprint with (Virgin Music/Universal Music Group).

ABOUT ELIJAH CONNOR Elijah Connor is an electrifying force in modern R&B, captivating audiences with his smooth vocals, undeniable presence, and star power that simply cannot be ignored. With millions of fans worldwide eagerly awaiting new music, his viral fame has launched him into the spotlight as one of the most exciting rising stars in the genre. Elijah Connor is proving he’s more than just a viral moment—he’s a name to remember.

A Detroit native and the son of a preacher, Connor’s musical foundation runs deep, shaped by his soulful gospel and R&B roots. As the younger cousin of music icon Prince, his royal musical DNA is undeniable, laying the foundation for his evolution as a singer, songwriter, producer, and media personality. But make no mistake—he’s not living in anyone’s shadow. Connor is carving out his own path, seamlessly blending classic soul with contemporary R&B to create a sound that’s fresh, timeless, and addictive—bridging the gap between the legends before him and the new wave of R&B today.

Connor first captured national attention on season two of Fox’s hit show The Four: Battle for Stardom, where his heartfelt performance of Musiq Soulchild’s “Love” left audiences spellbound. However, it was his now-legendary stare-down with Sean “Diddy” Combs that broke the internet, amassing over 900 million impressions and solidifying his status as one of the most recognizable faces online.

Fast forward to 2024, and Connor is proving he’s here to stay. His independently released breakout single, “Worth It,” made a major impact, climbing the Billboard Adult R&B Airplay chart to #23, where it held its position for 10 weeks. Produced by Romano and Grammy Award-winner OG Parker (Drake, Muni Long, Chris Brown), the record delivers a smooth, soul-drenched anthem about self-worth, love, and patience—an empowering message that’s resonating with listeners worldwide.

The accompanying music video made a global splash, premiering on BET Soul, BET Jams, and MTV Networks simultaneously and remaining in heavy rotation. “This song is for anybody who’s ever questioned their worth,” says Connor. “I want people to feel seen, valued, and reminded that they deserve real love. Seeing it connect with so many people has been surreal.”

This summer, Connor will release his debut memoir, “Behind The Stare”, a follow-up to his infamous viral moment with Sean “Diddy” Combs. The tell-all book offers an exclusive, behind-the-scenes look at the moment that changed his life, along with his journey through fame, music, and perseverance. The highly anticipated memoir will be available for pre-order starting May 6th, 2025, via Penguin Light Publishing.

Additionally, Connor is preparing to release his debut EP, "The Book of Eli." This highly anticipated nine-song project will be released under his new label imprint, Purple Rain Entertainment, in partnership with SRG-ILS Group (Virgin Music/Universal Music Group). "The Book of Eli" will be globally available on July 18th, 2025.

Elijah Connor, is a newly active partner and brand ambassador with St. Jude Children’s Research Hospital in support of their, “Love Music Stop Cancer” campaign to help raise awareness and funds to save lives via the #MusicGives initiative. #LoveMusicStopCancer.

Elijah Connor is just getting started. The journey from viral sensation to R&B powerhouse is in full swing, and the world is watching. Get ready for the next chapter—it's going to be unforgettable!